
São Paulo · since 2004
Hair is health. Image is strategy.
A visagism and scalp-therapy atelier in São Paulo, led by Nelma Faleiro — specialist in Cosmetic Trichology and a university lecturer for over ten years.
22 years · by appointment · Tuesday to Saturday
Where to start
Three routes, depending on what brought you here.

Scalp health
Hair & Scalp Therapy
Before treating the hair, we examine the scalp. Trichoscope diagnosis and a protocol built for your case.
Read more
Image & identity
Personal Image Dossier
A complete study of your image — face shape, hair, colour, make-up, clothing and accessories — delivered as your own document. In person or fully online.
Read more
Colour
Colour & Highlights
Colour chosen through visagism — the right temperature for your skin — and applied only after the strand has been assessed.
Read more22
years of practice
10
years lecturing at university
2025
SINVISA Award
+5,000
professionals trained
+1,200
clients served
Trichoscope scalp assessment
Twenty minutes: a guided consultation and a trichoscope examination of your scalp, with the screen turned towards you.
US$ 95 · Fully credited if you decide to treat. See the full price list.
On our Instagram
Recent work, on video.
Our work
Cuts, colour, braids and styling done here.

Who looks after you
Nelma Faleiro
Hair therapist, visagist and educator. Specialist in Cosmetic Trichology and in Higher Education Teaching, with degrees in Visagism & Hair Therapy and in Aesthetics & Cosmetics.
She spent over ten years as a university lecturer and has trained more than five thousand professionals. Her research is on hair, scalp and beauty with health.
She received the SINVISA Award 2025 for education, ethics and intention through visagism, and speaks at trichology and visagism congresses.
What people say
“I have been going to Nel since 2016 and nobody else has touched my hair since. I arrived with my hair wrecked by another hairdresser and she worked wonders. She is the only one who cuts it. I trust her completely.”
Google2024
“The team is wonderfully attentive. Before even washing my hair, Nelma talked it through with me and suggested changes that would make better use of my hair’s texture given the shape of my face. I loved everything and left very happy.”
Google2023
“I am doing a course of hair treatment. I finished my sessions and have already booked ten more. Results showed in the first sessions — I never expected my treatment to respond so quickly. I highly recommend it.”
Google2023
“A great experience, both with chemical processes and with natural afro-textured hair. Conditioning that genuinely restores the hair. A skilled professional who inspires confidence in what she does. Good results.”
Google2022
“An attentive and careful professional. She understood exactly what I wanted and in the end went beyond it. A pleasant space, punctual, with real care in every detail. I left the salon feeling renewed.”
Google2025
“Nelma showed me cut options based on what I had asked for, explained how to look after my hair and was very attentive. The cut turned out great.”
Google · Local Guide2024
“Nel is an excellent professional. She listened to my ideas and made good suggestions for the cut, based on my hair and what I was hoping for. I was very well received and will keep coming back.”
Google · Local Guide2023
“Excellent professionals. I was very well looked after and loved my cut. Nelma was attentive, suggesting cuts that matched what I had in mind. A perfect cut and a wonderful finish.”
Google2024
“A lovely space and outstanding care. It was my first time at the salon and they did exactly what I wanted with my hair. I loved the result and will certainly be back.”
Google2024
“I took my daughter for a hairstyle for her ballet performance. Duda was brilliant with the braids, and she and Nel were so warm with her. The style came out exceptional, far beyond what we expected.”
Google2023
“I found the salon through its Google reviews and really enjoyed it. Nelma, her mother and Rafa looked after me beautifully. She respected what I wanted — very detailed and very calm.”
Google · Local Guide2025
“I simply loved it — the welcome, the treatment and the result, which was incredible. I have no words. I feel wonderful.”
Google · Local Guide2025
“What sets it apart is being seen by appointment — and the technical grounding of the team.”
Google2020
“I am already a regular and I look after my curls with the team here. Nelma is always brilliant.”
Google · Local Guide2023
“A welcoming place with an outstanding professional who really knows her field and works with great care. I highly recommend it.”
Google2020
“Rated 5.0 for service quality, flexibility, value, professionalism and responsiveness — recommended by 100% of the couples served.”
Perfil verificado2026
From our blog
Technical writing on hair, scalp and image.
September 07, 2026
Estresse, sono e queda de cabelo: a conexão, sem exagero
Cortisol e ciclo folicular em linguagem de leiga. O que muda com hábito, o que não muda, e por que a terapia capilar trata o terreno e não a origem.…
September 06, 2026
Cabelo e menopausa: o que muda de verdade nos fios
Afinamento difuso, textura diferente, cor que não segura. O que é hormonal, o que é acumulado e onde dá para agir — para quem já ouviu "é da idade" e não aceitou.…
September 05, 2026
Cabelo oleoso no segundo dia: por que lavar todo dia não resolve
Lavar mais não reduz a oleosidade — e em parte dos casos aumenta. O problema quase nunca é a frequência: é o que se usa, como se enxágua e o que o couro está compensando.…
Where to find us
Address
Rua Serra de Botucatu, 635Vila Gomes Cardim · Tatuapé
São Paulo/SP · 03317-000Open in Maps
Opening hours
- Tuesday
- 09:00–18:00
- Wednesday
- 09:00–18:00
- Thursday
- 09:00–18:00
- Friday
- 09:00–18:00
- Saturday
- 09:00–18:00
- Sunday
- Closed
- Monday
- Closed



